Copper Penny

Whilst filming for the upcoming feature documentary Just Do It: get off your arse and change the world may have finished. The production and edit team remain hard at work, sorting through over 300 hundred hours of footage captured from (to name a few of the actions) the G20 in April 2009, Climate Camp Blackheath, all the way through to Copenhagen. A rather abysmal series of talks, in which world leaders successfully failed to own up to their environmental responsibility.

Just Do It follows an ensemble cast made up from members of Climate Camp, Plane Stupid and Climate Rush as they embrace the mantle of civil disobedience. Their adventures are entertaining, illuminating, and inspiring, as documented via the video clips released throughout production.

However, Just Do It needs your help in the final push leading up to the film’s release. The project has already received fantastic support, from the 100+ people who have donated their time and energy and the many others who have invaluably donated to the production budget. To finish the film and release it for free via creative commons, Just Do It are asking for donations now, enabling millions of others to see the finished documentary when it is released in 2011.

This is where you come in. Lush Cosmetics are setting you and Just Do It the challenge of raising £20,000 pounds in 20 days, starting from 12th October 2010. In response, Lush will match every donation made to Just Do It pound for pound, up to a total sum of £10,000. That’s right, if you donate half, Lush will match it.

If you would like to find out more about this incredible project from acclaimed filmmaker Emily James, please visit the website.